The Art of Trench Burberry is a well- known, well-established luxury fashion brand which was founded in 1856. A while back Burberry decided to switch its marketing style from the conventional ways and moved toward more innovative ways by targeting the younger segment of people more than what they were known for doing. Burberry came up with a project known as The Art of Trench which is where they first started investing in the digital industry. They set up a photo sharing website where they would show people from all over the world wearing the iconic Burberry coats. They hired a photographer to travel and pursue this project while partnering with the famous street-style blogger Scott Schuman. All in all, this strategy doubled their sales back in 2010 and Burberry has never looked back since. Three years later, Burberry decided to go deeper into targeting the younger market segment and came up with another unusual digital based marketing strategy. Burberry decided ...